"No Taste" Red?! Really?! Do most icing colors have a taste? To me, they don't. To lots of people, including my friend, Jeff, they do. He came up to me at his daughter's birthday party, "Beki, why does red icing always taste so awful?" I told him that it doesn't have to.
Enter... "No Taste" Red Icing Color.
Ever since I learned that some people do taste red, I use this coloring for any icing that I am going to serve to people who I don't know well enough to know if they taste red. It will take a little more coloring to make a deep red, but as you can see in the fondant and in the icing bag in the photo below, it will get you a deep color. (And by takes a little more, I mean sometimes you'll use the whole jar on one batch of icing.)
Another note on getting a "good" red coloring. Start with any color other than white! I usually dye my icing or fondant a little yellow or orange before I add the red coloring. If I start with white, it tends to look pink, then pinker, then pinker, then pinker... etc., etc.
Your color will deepen as it sits. So, I also try to make my red (or black) the day before. I get it almost as dark as I want it to be, then I let it sit overnight before I decide if I need to add more. Dark icing colors do take a lot of coloring. Stock up before you start a big, dark cake.
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